File this under: The most interesting story of the day. The NY Times Research and Development department (why a news paper needs R&D, I don’t know) has developed a way to study how long a story stays relevant using Twitter. It also studies who is talking about the story and how the story travels. If you need more on an explanation, click here and watch the video (which has no embed code SMH). Major labels better look at this, and invest some money in getting this technology in their offices ASAP.