Words by Alex Ciccimarro
Videography by David Broad
Photography by Alexander Richter
Walking into the SRC office, there’s a very serious, almost tense feeling in the air. Not tense in the sense of angry or uncomfortable, but focused. No one is looking to joke around or play games. They are there to get a job done. This is an attitude that is visibly shown on the face of their leader Steve Rifkind. Steve has been in the music business since he was a kid. By this time in his life he’s seen it all. The one thing he’s focused on is finding what’s next.
As we are setting up, Steve’s assistant and staff are running in and out of his office, giving him bits and pieces of information. As we find out in the interview, we are holding up a meeting between Steve and another high power UMG executive over the development of one of his artists. Steve is visibly upset at the idea that artists are being rushed to release product nowadays. He hates that the music industry is starting to be all about “the quick buck”. I can’t say that I blame him.
After talking about basketball, and seeing videos of his son play (who’s one of the better teen players in the country), we get to business. The man who was so focused on his meeting turns his attention to us, discussing everything from Napster and Facebook to Odd Future (who he’s extremely interested in). He’s not joking around, he’s not trying to be anyone’s friend. It’s strictly business with Steve Rifkind. Never Personal.
Latest posts by Signiture718 (see all)
6 Comments
Dope interview. Steve has always been good people in my book.
“My word is my word” -Steve Rifkind
Any one who conducts an argument by appealing to authourity is not using his intelligence; he is just using his memory.
Your Right Steve, We Got To Change It. & Keep Building, No Matter What.
Some Of The Best Artists In The World, Is With SRC Universal
very good piece. dude still inspires me
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[...] music industry failed, his opinions on Napster and Facebook, Odd Future, and more.” – allindstrom.com Share on Facebook Buzz it up Share via MySpace Subscribe to the comments on this post Tell a [...]
[...] Allindstrom.com This entry was posted in Inspiration, Motivation and tagged Al Lindstrom, allindstrom.com, [...]
[...] Al Lindstrom‘s latest feature, he turns his cameras on to SRC boss, Steve Rifkind. During Steve’s [...]
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[...] the music industry failed, his opinions on Napster and Facebook, Odd Future, and more. – Allindstrom.com Posted in Interviews Tags: Steve Rifkind « Theo Martins – Sincerely Yours, The [...]
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[...] CEO Steve Rifkind is the latest to be a part of Al Lindstrom’s Business Never Personal series, during their interview the man responsible for signing the [...]
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[...] Allindstrom.com published a brief video Q&A with SRC Records founder Steve Rifkind last week, discussing artist development, A&R, Napster and his new passion for Odd Future – he’s recently taken to Twitter in his pursuit of signing L.A. hip-hop collective. Rifkand recently renewed his SRC deal with Universal Music Group under new ruler Lucian Grainge… | March 14th, 2011 | Posted in Uncategorized | [...]
[...] Feature: Business Never Personal with Steve Rifkind [...]
[...] a recent interview with AlLindstrom.com, SRC Records founder Steve Rifkind, aka the man who signed the Wu-Tang Clan, Big Pun and Mobb Deep, [...]
[...] a recent interview with AlLindstrom.com, SRC Records founder Steve Rifkind, aka the man who signed the Wu-Tang Clan, Big Pun and Mobb Deep, [...]
[...] a recent interview with AlLindstrom.com, SRC Records founder Steve Rifkind, aka the man who signed the Wu-Tang Clan, Big Pun and Mobb Deep, [...]
[...] a recent interview with AlLindstrom.com, SRC Records founder Steve Rifkind, aka the man who signed the Wu-Tang Clan, Big Pun and Mobb Deep, [...]
[...] a recent interview with AlLindstrom.com, SRC Records founder Steve Rifkind, aka the man who signed the Wu-Tang Clan, Big Pun and Mobb Deep, [...]
[...] a recent interview with AlLindstrom.com, SRC Records founder Steve Rifkind, aka the man who signed the Wu-Tang Clan, Big Pun and Mobb Deep, [...]
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[...] a recent interview with AlLindstrom.com, SRC Records founder Steve Rifkind, aka the man who signed the Wu-Tang Clan, Big Pun and Mobb Deep, [...]
[...] a recent interview with AlLindstrom.com, SRC Records founder Steve Rifkind, aka the man who signed the Wu-Tang Clan, Big Pun and Mobb Deep, [...]
[...] a recent interview with AlLindstrom.com, SRC Records founder Steve Rifkind, aka the man who signed the Wu-Tang Clan, Big Pun and Mobb Deep, [...]