Videography by David Broad
Interview by Alex Ciccimarro
Rob Stone is no ordinary media mogul. Yes, he is a workaholic, and yes he has an extremely nice office (in fact the nicest I’ve ever been to), but his attitude is different. He’s not the intense, in your face Diddy-type mogul. He does not curse up a storm, like a Russel Simmons. He is not about flaunting his wealth like a Jay-Z. He is the kid from Brooklyn who had a dream to follow in his fathers footsteps and own a company.
As Mr. Broad and myself wait in Rob Stone’s office for the man of the hour to arrive (it felt like we were having a surprise party), we couldn’t help but notice the art and photography hanging on the walls. An autographed picture from the late-great Notorious B.I.G, 3 shots showing Andre 3000 throwing a punch towards the camera, and a gigantic painting of boxer Jack Johnson hanging behind his desk. When Rob walks in he is surprised to see us setting up camp in his office, yet he is unfazed. While we set up, he immediately checks his email, and hops on the phone to talk about his latest project, as well as his beloved Jets (sorry about Sunday). He is currently setting up a deal with a major corporation and a major artist for Superbowl weekend. His only hint as to who the artist involved in it was “He’s a big Steeler’s fan”. This is what he does on a regular basis. He is the definition of a big money match maker. Putting together corporate brands with the coolest of musicians. E-Harmony, eat your heart out.
Click play and watch as we discuss how Rob got his start, the early days of Cornerstone, how starting Fader Magazine gives them an advantage in finding new talent for Cornerstone, towing the line between corporations and musicians, and the benefit of artists working with a company like Cornerstone.
Make sure to log on to Allindstrom.com next week for Part 2 where we discuss how Kanye West got his first Magazine cover, the start of the Fader Fort at SXSW, and more.